Step-by-Step Funnel Map
Standard page = clean base slug (public, indexable). OTO version = same slug + -oto (post-purchase only, discounted, noindex). Click Copy on any URL to grab it for GHL.
Single opt-in page shared by both funnels. Feeds the email nurture that sends new leads into the front-end offer.
The core paid offer. OTO decliners & $97 buyers land on the Standard recovery path; the $37 Founder's Deal runs inside the post-purchase OTO flow.
Membership Tier 1. First upsell after the front-end purchase.
Membership Tier 2. Shown to anyone who declines the 6-Month offer.
Membership Tier 3 — final fallback. $1 gets 14 days, then auto-renews monthly.
Two physical pages. GHL serves buyer-specific content dynamically (by purchase tag or ?tier= param) — no need for 5 separate URLs.
Complete Map at a Glance
The full slug list, grouped by funnel stage.
ENTRY (shared) /ai-business-strike-team FREE lead magnet FRONT-END /business-launchpad $97 Standard /business-launchpad-oto $37 OTO (Founder's) OTO1 — Builders Club 6-Month /builders-club-6-month $397 Standard /builders-club-6-month-oto $297 OTO (Founder's) OTO2 — Builders Club 3-Month /builders-club-3-month $277 Standard /builders-club-3-month-oto $127 OTO (Founder's) OTO3 — Builders Club $1 Trial /builders-club-trial $1 → $97/mo Standard /builders-club-trial-oto $1 → $47/mo OTO (Founder's) THANK-YOU /welcome Members (any Builders Club buyer) /thank-you Launchpad-only buyers
Flow Wiring (Redirect Chain)
How each step redirects to the next. The OTO funnel chains immediately after purchase; the Standard funnel runs via email / retargeting with no post-purchase chaining.
OTO Funnel — immediate post-purchase
/ai-business-strike-team → (email nurture) → /business-launchpad-oto purchase $37 → /builders-club-6-month-oto YES → /welcome NO → /builders-club-3-month-oto YES → /welcome NO → /builders-club-trial-oto YES → /welcome NO → /thank-you (→ Standard Recovery email, Day 5)
Standard Recovery — email / retargeting
/business-launchpad ($97 purchase) → /thank-you Email / retargeting offers (higher price, no chaining): /builders-club-6-month ($397) /builders-club-3-month ($277) /builders-club-trial ($1 → $97/mo) → each purchase → /welcome
?tier= query param, so you don't need 5 separate URLs.
Notes for the Funnel Builder
- Lowercase, hyphenated slugs only. No dates or random suffixes (replaces the old
/testing-vsl-offer-page-new-5th-sep-1656style auto-slugs). - Reserve
-otofor Founder's-Deal versions only, so tracking & attribution stay clean. - OTO pages: post-purchase flow only. Set
noindexand no direct navigation, so the discount stays private. - Standard (base) pages are public. These are the retargeting / indexable URLs.