GoHighLevel Implementation Guide
Click any color to copy hex code
CONVERSION-OPTIMIZED: Dark sections for premium branding, Off-White sections for maximum form conversions.
Navy โ Charcoal โ Navy โ Charcoal โ This old pattern is too monotonous with no conversion benefit. Use the new hybrid dark/light strategy below.
Problems:
Benefits:
In GoHighLevel, use the Custom CSS section or the Advanced Settings of each section to apply these background colors. Use Off-White for ALL conversion-critical sections.
| Color | Hex Code | Usage | When to Use |
|---|---|---|---|
#000000 |
Pure Black | Hero gradient (135deg) + Final CTA gradient (315deg reversed) โ Cinematic depth | |
#0F172A |
Deep Navy | Dark sections (ยง3, ยง5): gradient to #1E293B โ Authority & premium | |
#FAFAFA |
Off-White | Light sections (ยง2, ยง6): gradient to #F1F5F9 โ 15-25% higher conversion | |
#07E6DE |
Bright Turquoise | Brand accent (hover, borders, nav). CTAs use #06b6d4. Add 1px #0891b2 border on light bg |
Follow this simple decision tree to choose the right logo.
Copy-paste ready CSS for implementing the Pure Black hero navigation with white logo and Bright Turquoise interactive states.
/* ============================================
HERO SECTION NAVIGATION - FAST TRACK GENAI
============================================ */
/* Hero Section Navigation Container */
.hero-nav {
background: linear-gradient(135deg, #000000 0%, #012b6e 70%, #011d4a 100%);
border-bottom: 2px solid #07E6DE;
box-shadow: 0 10px 30px rgba(0,0,0,0.5); /* Full nav spec */
padding: 20px 40px;
display: flex;
align-items: center;
justify-content: space-between;
position: sticky;
top: 0;
z-index: 1000;
box-shadow: 0 2px 10px rgba(0, 0, 0, 0.5);
}
/* Logo on Hero Nav - MUST BE WHITE */
.hero-nav .logo {
height: 40px;
width: auto;
/* CRITICAL: Use white logo version */
/* File: logo-white.png or dark-bg-white.png */
}
.hero-nav .logo img {
height: 100%;
width: auto;
filter: brightness(100%); /* Ensures pure white */
}
/* Nav Links Container */
.hero-nav .nav-links {
display: flex;
gap: 30px;
list-style: none;
margin: 0;
padding: 0;
}
/* Nav Links */
.hero-nav .nav-links a {
color: #FFFFFF; /* White */
text-decoration: none;
font-size: 16px;
font-weight: 500;
padding: 8px 16px;
border-radius: 6px;
transition: all 0.3s ease;
}
/* Nav Links Hover State */
.hero-nav .nav-links a:hover {
color: #07E6DE; /* Bright Turquoise */
background: rgba(7, 230, 222, 0.1);
}
/* Active/Current Page State */
.hero-nav .nav-links a.active {
color: #07E6DE; /* Bright Turquoise */
border-bottom: 2px solid #07E6DE;
}
/* CTA Button in Navigation */
.hero-nav .cta-button {
background-color: #07E6DE; /* Bright Turquoise */
color: #000000; /* Black text */
padding: 12px 24px;
border-radius: 6px;
text-decoration: none;
font-weight: 600;
font-size: 16px;
transition: all 0.3s ease;
border: none;
cursor: pointer;
}
/* CTA Button Hover Effect */
.hero-nav .cta-button:hover {
transform: translateY(-2px);
box-shadow: 0 8px 24px rgba(7, 230, 222, 0.4);
background-color: #6DC9C1; /* Slightly darker Bright Turquoise */
}
/* Mobile Responsive (Optional) */
@media (max-width: 768px) {
.hero-nav {
flex-direction: column;
padding: 15px 20px;
}
.hero-nav .nav-links {
flex-direction: column;
gap: 15px;
margin-top: 20px;
}
.hero-nav .cta-button {
margin-top: 15px;
width: 100%;
text-align: center;
}
}
<nav class="hero-nav">
<!-- Logo - MUST BE WHITE VERSION -->
<div class="logo">
<img src="logo-white.png" alt="Fast Track GenAI">
</div>
<!-- Navigation Links -->
<ul class="nav-links">
<li><a href="#features">Features</a></li>
<li><a href="#pricing">Pricing</a></li>
<li><a href="#about" class="active">About</a></li>
<li><a href="#testimonials">Testimonials</a></li>
</ul>
<!-- CTA Button -->
<a href="#get-started" class="cta-button">Get Started</a>
</nav>
/* Add these variables at the top of your CSS */
:root {
--ftg-pure-black: #000000;
--ftg-white: #FFFFFF;
--ftg-bright-turquoise-turquoise: #07E6DE;
--ftg-bright-turquoise-darker: #6DC9C1;
}
/* Then use them in your navigation CSS */
.hero-nav {
background-color: var(--ftg-pure-black);
}
.hero-nav .nav-links a {
color: var(--ftg-white);
}
.hero-nav .nav-links a:hover {
color: var(--ftg-bright-turquoise-turquoise);
}
Use Off-White (#FAFAFA) for conversion sections and Deep Navy (#0F172A) for branding sections. Never use Charcoal (#374151) as a section background.
| Section | Background | Purpose | Text Color | Logo Variant |
|---|---|---|---|---|
| Hero | #000000 (Pure Black) | Always Black โ max contrast | #FAFAFA (Off-White) | White |
| Features | #0F172A (Deep Navy) | Branding โ authority & trust | #FAFAFA (Off-White) | White |
| Social Proof | #0F172A (Deep Navy) | Branding โ credibility | #FAFAFA (Off-White) | White |
| Pricing / Forms | #FAFAFA (Off-White) | Conversion โ 15-25% higher | #000000 (Black) | Dark variant |
| FAQ | #FAFAFA (Off-White) | Conversion โ readability | #000000 (Black) | Dark variant |
| Video / VSL | #0F172A (Deep Navy) | Branding โ immersive | #FAFAFA (Off-White) | White |
| Final CTA | #000000 (Pure Black) | Urgency โ max contrast | #FAFAFA (Off-White) | White |
| Footer | #0F172A (Deep Navy) | Branding โ consistent close | #E5E7EB (Light Silver) | White |
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Follow these steps to ensure brand consistency: